Product Education
Communicating the unique benefits and nutritional information of innovative products like quark bars and cottage cheese pancakes to a broad audience.
Challenge 01 of 05Case studyHealth Food & Nutrition · Shopify
EATWOW is a Netherlands-based health food brand specializing in high-protein, low-sugar snacks such as cottage cheese pancakes, quark bars, and protein bars. Their mission is to provide delicious, nutritious, and convenient food options that cater to health-conscious consumers. The Shopify-powered e-commerce platform was developed to reflect the brand's commitment to quality, transparency, and customer satisfaction.
Overview
DEVELOPMENT OF EATWOW'S SHOPIFY STORE WITH CUSTOM FUNCTIONALITIES AND OPTIMIZED PERFORMANCE
Project challenges
The problems standing between the client and a product built for growth.
Communicating the unique benefits and nutritional information of innovative products like quark bars and cottage cheese pancakes to a broad audience.
Challenge 01 of 05Ensuring a seamless shopping experience across various devices, particularly mobile, to cater to on-the-go consumers.
Challenge 02 of 05Managing high-resolution images and dynamic content without compromising site speed and user experience.
Challenge 03 of 05Implementing a flexible subscription model to encourage repeat purchases and customer loyalty.
Challenge 04 of 05Facilitating efficient and reliable shipping options for customers across different regions.
Challenge 05 of 05Our solution

Developed detailed product pages with expandable sections for nutritional information, preparation instructions, and customer reviews.
Designed a mobile-first user interface with intuitive navigation, ensuring accessibility and ease of use on smartphones and tablets.
Integrated with Truckers for efficient and reliable shipping within the Netherlands and Belgium, ensuring timely deliveries.
Utilized Content Delivery Networks (CDNs) and minified code to improve site speed and reliability.
Our strategy
4 pillars that guided every design and development decision.
Focused on creating an intuitive and engaging shopping experience that highlights product benefits and encourages exploration.
Built a flexible architecture to accommodate future product lines, promotional campaigns, and international expansion.
Implemented analytics tools to monitor user behavior, enabling continuous optimization of the shopping experience.
Ensured that the website's visual elements, tone, and messaging align with EATWOW's brand identity and values.
Results
Enhanced product pages and streamlined checkout processes led to a significant boost in sales.
The subscription model and personalized email campaigns fostered customer loyalty and repeat purchases.
Mobile optimization and intuitive design resulted in longer session durations and lower bounce rates.
Integration with Truckers improved shipping reliability, leading to higher customer satisfaction and fewer support inquiries.
Inside the build
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What we delivered
Ongoing success
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We’re a full-service technology company specialising in Shopify and ecommerce. We design, build and grow online stores, custom web and mobile apps, AI solutions and enterprise software for brands around the world.
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Both. We work with new brands launching their first store, growing businesses that need to scale, and enterprises that need complex custom systems. We shape our approach and team around your stage and budget.
Yes - Shopify is our core specialism. We handle custom theme development, Shopify Plus, custom Shopify apps, Liquid development, Hydrogen headless builds, Shopify Markets and third-party integrations.
Yes. We migrate stores from WooCommerce, Magento, BigCommerce and custom platforms. We move your products, customers and order history, and use a 301 redirect strategy so you keep your search rankings.
Yes - speed optimisation is one of our most requested services. We audit your theme and apps, remove what you don’t need, optimise images and code, and improve your Core Web Vitals so pages load faster and rank better.
Yes. Our conversion rate optimisation (CRO) service looks at where shoppers drop off - product pages, cart and checkout - then redesigns and tests those moments. Our clients have seen up to a 76% increase in store sales.
Yes. We can revamp your current store’s design and user experience while keeping your products, customers and SEO intact.
We build custom AI software, AI agents and automated workflows, conversational AI experiences, and AI search optimisation so your brand shows up in tools like ChatGPT and Perplexity. We also offer AI cost monitoring to keep your API spend under control.
Yes. We build custom web applications, iOS and Android apps, cross-platform apps with Flutter and React Native, and progressive web apps - from planning and design through development, testing and launch.
Our stack includes Shopify, React, Angular, Vue, Next.js, Node.js, PHP, Python, .NET, Flutter, AWS, Azure and Google Cloud, along with databases such as MySQL, PostgreSQL and MongoDB.
Every project follows seven steps: Discuss, Analyze, Structure, Design, Development, Testing and Launch. You’ll have clear milestones and regular updates at every stage.
Every project is quoted based on its specific requirements. After a free consultation, we send you a clear, itemised proposal with no hidden costs.
You’ll receive regular progress updates throughout the project and can review the work at each milestone before we move on to the next stage.
Every project goes through our rigorous testing process - manual and automated testing across devices and browsers - before launch. If a defect is found in work we’ve delivered, we fix it at no extra cost.
Yes. We offer ongoing store maintenance and support covering updates, monitoring, backups, security checks and new features as your business grows.
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